Print
30
Oct

PAL highlights competitive edge with new, bold ad campaign

Share

Philippine Daily Inquirer

Philippine Airlines has unveiled its newest and ‘radical’ ad campaign in the Philippines #FlyTheWayYouDeserve to reinforce ‘brand strengths’ which have given the airline the competitive edge through the years.

The advertising campaign encourages smart, practical travelers and commuter-flyers in the country’s regions: Metro Manila, Luzon, Visayas and Mindanao to try and experience PAL’s full-service flights at surprisingly affordable fares.

The “Fly the Way You Deserve” campaign’s messaging – translated into powerful visuals covering various phases of the flight – focuses on PAL’s array of full-service offerings, such as: free baggage allowance (FBA), free snacks and beverage for domestic travels, free hot meals and drinks for international travels, free movies, TV shows and music by way of the myPAL Inflight Entertainment System, comfortable seats to ensure a comfortable and relaxing flight experience, and its dedicated heartfelt service.

PAL’s heartfelt service or Buong Pusong Alaga is an integral part of the key message of the campaign, thus reinforcing what sets the flag carrier apart from its competitors.

The campaign kicks off with an online video, which pays service to the newly-reconfigured Airbus A330s offering the first-ever tri-class experience with state-of-the-art facilities. Eight of PAL’s 15 A330s are tri-class and are being used for PAL’s regional routes such as Osaka, Haneda, Narita, Sydney, Melbourne, Honolulu, Bangkok, Hong Kong and Singapore.

The campaign also highlights the airline’s domestic and international route network driving home the message on connectivity and convenience. PAL Vice President for Marketing Ria Carreon-Domingo said “With this new campaign, we want more Filipino flyers to understand that when they fly PAL, they get more value for their money. Our overall better and heartfelt service at year-round surprisingly affordable fares will give them a better flying experience.”

“For those who have never flown PAL, we encourage you to try us, and experience the difference. You can check out our weekend promo fares, PALmazing Deals online from Friday to Sunday for amazingly low fares,” she adds.

March 2016 marked the introduction of the airline’s new service philosophy “Heart of the Filipino. Since then, and up until today, PAL has remained focused on: translating this Brand Equity into a genuine service mantra and introducing service innovations, route network expansion and fleet modernization to add real value to one’s travel experience. All these aim to make the company’s renewed vision of becoming a 5-star full-service airline by 2020 a reality.

PAL President and Chief Operating Officer Jaime J. Bautista stressed, “We remain fully committed to continuing our brand story of delighting passengers through genuine care, warmth and charm. We want to expand our customer base so more and more travelers can experience the full-service brand we have built and continue to strengthen to meet the needs of the discerning traveler.

CAB Hotline

Public Assistance 24/7

165-66

Secondary Numbers

PRAD NAIA Terminal1 0919-9128457 PRAD Laguindingan 0919-9128468
PRAD NAIA Terminal2 0919-9128458 PRAD Laoag Airport 0998-5864834
PRAD NAIA Terminal3 0919-9128451 PRAD Legaspi Airport 0919-9128461
PRAD NAIA Terminal4 0919-9128470 PRAD Mactan-Cebu Int'l. 0919-9128464
PRAD Bacolod Airport 0998-5864828 PRAD Naga Airport 0919-9128462
PRAD Basco Airport 0998-5864829 PRAD Ozamis Airport 0998-5864835
PRAD Boracay Airport 0919-9128453 PRAD Pagadian Airport 0998-5864836
PRAD Busuanga Airport 0919-9128460 PRAD Puerto Princessa 0998-5864837
PRAD Butuan Airport 0998-5864830 PRAD Roxas Airport 0998-5864838
PRAD Camiguin Airport 0998-5864831 PRAD Siargao Airport 0919-9128456
PRAD Clark Int'l .Airport 0919-9128471 PRAD Surigao Airport 0998-5864839
PRAD Davao Int'l. Airport 0919-9128469 PRAD Tacloban Airport 0998-5864840
PRAD Dipolog Airport 0998-5864832 PRAD Tagbilaran Airport 0919-9128465
PRAD Dumaguete Airprot 0998-5864833 PRAD Tuguegarao Airport 0998-5864841
PRAD General Santos 0919-9128467 PRAD Virac Airport 0919-9128463
PRAD Iloilo Int'l .Airport 0919-9128466 PRAD Zamboanga Airport 0998-5864842
PRAD Kalibo Int'l. Airport 0919-9128454

✆ 852-8967 (CAB Legal Office)
APBR@cab.gov.ph

Trunk Lines:
☎ (+632) 853-7259
☎ (+632) 854-5996

*PRAD - Passenger Rights Action Desk

PRAD NAIA Terminal1 0919-9128457 PRAD Laguindingan 0919-9128468
PRAD NAIA Terminal2 0919-9128458 PRAD Laoag Airport 0998-5864834
PRAD NAIA Terminal3 0919-9128451 PRAD Legaspi Airport 0919-9128461
PRAD NAIA Terminal4 0919-9128470 PRAD Mactan-Cebu Int'l. 0919-9128464
PRAD Clark Int'l .Airport 0919-9128471 PRAD Naga Airport 0919-9128462
PRAD Bacolod Airport 0998-5864828 PRAD Ozamis Airport 0998-5864835
PRAD Basco Airport 0998-5864829 PRAD Pagadian Airport 0998-5864836
PRAD Boracay Airport 0919-9128453 PRAD Puerto Princessa 0998-5864837
PRAD Busuanga Airport 0919-9128460 PRAD Roxas Airport 0998-5864838
PRAD Butuan Airport 0998-5864830 PRAD Siargao Airport 0919-9128456
PRAD Camiguin Airport 0998-5864831 PRAD Surigao Airport 0998-5864839
PRAD Davao Int'l. Airport 0919-9128469 PRAD Tacloban Airport 0998-5864840
PRAD Dipolog Airport 0998-5864832 PRAD Tagbiliran Airport 0919-9128465
PRAD Dumaguete Airprot 0998-5864833 PRAD Tugeugarao Airport 0998-5864841
PRAD General Santos 0919-9128467 PRAD Virac Airport 0919-9128463
PRAD Iloilo Int'l .Airport 0919-9128466 PRAD Zamboanga Airport 0998-5864842
PRAD Kalibo Int'l. Airport 0919-9128454